SearchStax Studio’s powerful site search analytics gives marketers the data they need to provide quick and accurate search for their website visitors.
Site search is more than just a search box in your navigation - it’s a powerful user experience tool that enables your users to tell you exactly what they need from your site. Site search analytics goes beyond page-level traffic data to provide your team with the necessary insights needed to deliver a better user experience.
The SearchStax Studio Analytics Dashboard tracks keyword and page-specific data so you can find out what your site visitors want and how they engage with content on your site.
The dashboard also tracks searches with no results or no clicks so your content team can add missing content or optimize site resources.
Site search analytics data helps your marketing, content, and development teams optimize your site based on actual trends and interests of visitors. Site search provides a powerful alternative to manual content navigation. Trends, data, and insights from search analytics ensures that marketing content can be easily discovered and seen.
Content Teams can use site search data to not only verify that content is performing as expected, but also to guide ideas for new and improved content. Internal site search data can also be used to improve user experience features, such as site nav, interlinking, and CTAs.
Marketing Teams can use site search analytics data to determine whether site visitors can easily find the resources they need. Internal site search data combined with paid advertising, incoming social traffic, and organic search metrics keeps your campaigns optimized and effective.
Developers and Infrastructure Teams can also benefit from overall traffic data, latency metrics, and page trends to ensure site infrastructure and technology is scaled to handle user demand.
Site search analytics is a standard feature in the Search UI Kit – you can launch your site search page on Day One and start collecting analytics data immediately.
The Power Search feature in SearchStax Studio Analytics lets you dig deeper to discover high and low interest keywords, evaluate click-through rates across different types of content, and find high latency searches.
Connect your SearchStax Studio reports to your other data sources and reporting interfaces with the Reports API. SearchStax also provides a Tracking API so you can accurately capture and track search events for your customized search result page.
SearchStax Studio includes a Search Feedback widget so your users can provide feedback on how well your search results perform. Search feedback includes NPS scoring and open-ended feedback from search users.
Ready to take the next step? Schedule a demo to see how SearchStax Studio makes site search analytics easy
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